


The Full Agenda
Welcome to Elements 2025. The biggest next generation conference for Financial Planners.
On this page you will find important information about the session timings, stages and how you can register for sessions.
Enjoy!
IMPORTANT: PANEL SELECTION
There are a huge 20 sessions to choose from on the day of the Conference, giving you a massive array of content areas to choose from.
Before you come along on the day, you must register for which panels you want to attend.
There are FOUR slots that you need to choose a session in:
1. ROUND ONE: 10:15AM
2. ROUND TWO: 11:40AM
3. ROUND THREE: COLOSSAL CONVERSATIONS: 2:00PM
4. ROUND FOUR: 3:10PM
Please note that you can only register for ONE Session in each time slot, and they are first-come first-served, so we advise you to book early.
NOTE: You DO NOT need to register for our keynote speakers or our micro-keynotes. All of these talks will be on the Main Stage.
Ready to choose?
08:30AM
Registration
09:30AM
WELCOME
with Amelia and Rohan
The Fire Stage

09:40AM
KEYNOTE
James Ashford
The Sales Shift - From Awkward to Unstoppable
The Fire Stage
Too many great planners lose opportunities because they’ve never been taught to love sales. In this dynamic, practical talk, James Ashford redefines sales as the most important skill in a planner’s toolkit — not to close deals, but to change lives. You’ll learn how to reframe your mindset, overcome resistance, and turn your client conversations into high-conviction, high-conversion experiences. It’s time for the profession to step up — not shrink back — when it comes to selling.
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10:10AM
5 MINUTE SWITCH
Time to get to your next session!
10:15AM
PANELS: ROUND ONE
Over FIVE stages:
10:45AM
30 MINUTE BREAK
Time for networking and a quick coffee!
11:15AM
MICRO KEYNOTE
Anna Butcher
Underwhelming, underqualified & really f*cking annoying
The Fire Stage
This is a story of setbacks, quiet tears in the toilet, and those watch me moments that define a career. Starting with the first-ever feedback she received (which also happens to be the title of her keynote), Anna shares the journey from tea girl to Managing Director with over 10 years of challenges. It’s a candid and hopeful look at how titles and qualifications are no match for a bit of grit, self-belief and a gentle but determined “I’ll show you.”
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11:25AM
MICRO KEYNOTE
Sam Fidock Vision IFP
Self-care isn’t selfish — it’s strategic
Sam Fidock is the Head of IT at Vision Independent Financial Planning, a subsidiary of Rathbones PLC. With over 13 years of experience in Financial Services, Sam has been instrumental in Vision’s growth from a small family firm to a thriving national network. In this 10 minute talk, Sam reflects on how his life changed when he began to take care of himself as well as those around him.

11:35M
5 MINUTE SWITCH
Time to get to your next session!
11:40AM
PANELS: ROUND TWO
Over FIVE stages:
12:10PM
5 MINUTE SWITCH
Time to get to your next session!
12:15PM
MICRO KEYNOTE
Pete Matthew
1000 Pieces Of Content That 5x'd My Business And Changed My Life
The Fire Stage
Pete Matthew, CEO of Jacksons Wealth and host of Meaningful Money walks us through his journey from his first faltering videos to now reaching tens of thousands of people every week. He'll highlight the key pieces of content over the years that have made the biggest difference and give some key takeaways for how you can move your business forward simply by being relentlessly helpful!

12:35PM
LUNCH
Let's get some grub!
1:35PM
MICRO KEYNOTE
Lisa Conway-Hughes
What would you change if you could start again?
The Fire Stage
An insight into the lessons Lisa learnt when she started a new firm in 2024

1:45PM
MICRO KEYNOTE
Elliott Poole, Dimensional Fund Advisors
The Power of Simplicity, Building Smarter, Leaner Businesses
The Fire Stage
If you could start your business again from scratch, what would you do differently? That’s the question we put to 80 firms in our UK Planning Landscape study. The response was overwhelmingly clear: simplify everything, from investment solutions to platforms, technology and workflow. In this session, we make the case for NextGen Planners to focus on building smarter, leaner businesses from day one.

1:55PM
5 MINUTE SWITCH
Time to get to your next session!
2:00PM
ROUND THREE:
COLOSSAL CONVERSATIONS
The Colossal Conversations are five 10-minute TED-Style talks from a variety of professionals, each passionate about their corner of the financial planning and wealth management landscape.
2:50PM
20 MINUTE BREAK
Grab a coffee & a snack!
3:10PM
PANELS: ROUND FOUR
Over FIVE stages:
3:40PM
5 MINUTE SWITCH
Time to get to your next session!
3:45PM
FINAL TALK
George Kinder
Toward a Fiduciary Society
The Fire Stage
We are fiduciaries toward our clients when we put their interests ahead of our own. We model the best of humanity. Our profession is more trusted because of it. So why is it that the companies that surround us and serve us aren’t fiduciaries in everything they do? The world would be a better place if they were.
In this keynote address, George Kinder, the father of life planning and author of The Three Domains of Freedom, redefines how financial planners model being fiduciaries. From developing a personal practice of being present to designing and delivering both their own and their clients' life plans, to taking an active role in shaping society, George delivers concrete steps financial advisers can take to bring the meaning of fiduciary beyond regulations and make it a practical, purposeful, and even profound mission, enhancing both their business and their brand.
He closes with a grand vision: to expand the fiduciary culture that financial advisers have created and bring it across society with a movement he calls Fiduciary In All Things (FIAT). He aims to bring trustworthiness to all large institutions, whether corporations, governments, or nonprofits, by making sure they place the truth, democracy, the planet, and humanity ahead of their own self-interest.

4:15PM
CLOSE
With Amelia & Rohan
The Fire Stage

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